The Affluent Consumer: Marketing and Selling the Luxury Lifestyle

by Ronald D. Michman and Edward M. Mazze

By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching,...

• Format: Hardcover
• Language: English
• ISBN: 0275992829
• ISBN13: 9780275992828
• Release Date: September 2006
• Publisher: Praeger
• Length: 208 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.8" x 6.4" x 9.6"