The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

By Craig Simpson

Book Overview

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

• Format: Paperback
• Language: English
• ISBN: 1599185962
• ISBN13: 9781599185965
• Release Date: October 2016
• Publisher: Entrepreneur Press
• Length: 214 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.4" x 8.5"