The Advertising Research Handbook

by Charles Young

Whether you are a beginner or a veteran, this Handbook will help you become an expert. This useful and insightful book explains how advertising works and how to do research to tell in advance whether... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0976557401
• ISBN13: 9780976557401
• Release Date: April 2005
• Publisher: Ideas in Flight
• Length: 250 Pages
• Weight: 0.75 lbs.

Customer Reviews

Thank you, Chuck!

After reading Chuck's book I was left with one thought--where was this book when I began as a copywriter? It's the new bible for the ad industry--seamlessly integrating film and advertising concepts, as well as key insights on pre-conscious cognition and emotion and brands, not to mention the fundamentals and history lesson everyone in our profession needs to know. What a find! Consider my perception of ad researchers rocked, Chuck!