The Advertising Research Handbook, Second Edition

By Charles E. Young

In this second edition of The Advertising Research Handbook, Charles Young expands his material to twenty chapters that represent four distinct and complementary views of the ever broadening landscape... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615244963
• ISBN13: 9780615244969
• Release Date: October 2008
• Publisher: Ideas In Flight
• Length: 462 Pages
• Weight: 0.85 lbs.
• Dimensions: 1.2" x 5.5" x 8.3"