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The Advertising Handbook
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The Advertising Handbook 113867883X Book Cover

The Advertising Handbook

By , , , et al.
Edition Description

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications...

Edition Details
Format:Paperback
Language:English
ISBN:113867883X
Format: Paperback
Condition:
$
68.99
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The Advertising Handbook 1138678821 Book Cover

The Advertising Handbook

By , , , et al.
Edition Description

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

Edition Details
Format:Hardcover
Language:English
ISBN:1138678821
Format: Hardcover
Condition:
$
233.99
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