Advertising Concept Book

by Pete Barry

Book Overview

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest...

• Format: Paperback
• Language: English
• ISBN: 0500290318
• ISBN13: 9780500290316
• Release Date: July 2012
• Publisher: Thames & Hudson
• Length: 296 Pages
• Weight: 2.20 lbs.
• Dimensions: 1.2" x 8.0" x 9.5"