The Advertising Concept Book

By Pete Barry

Book Overview

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0500287384
• ISBN13: 9780500287385
• Release Date: July 2008
• Publisher: Thames & Hudson
• Length: 256 Pages
• Weight: 2.15 lbs.
• Dimensions: 9.5" x 1.1" x 7.9"