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Advertising Concept Book 3e: Think Now, Design ...
By Pete Barry
Edition Description
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics,...
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Format:Paperback
Language:English
ISBN:0500292671
Format: Paperback
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Advertising Concept Book [French]
By Pete Barry
Edition Details
Format:Hardcover
Language:French
ISBN:050051898X
Format: Hardcover
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The Advertising Concept Book (1st ed.) /anglais
By Pete Barry
Edition Details
Format:Hardcover
Language:English
ISBN:0500514054
Format: Hardcover
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the advertising concept book (the advertising c...
By Pete Barry
Edition Description
How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it. Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print,...
Edition Details
Format:Plastic Comb
Language:English
ISBN:B008YFAA0I
Format: Plastic Comb
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The Advertising Concept Book
By Pete Barry
Edition Details
Format:Paperback
Language:English
ISBN:0500287384
Format: Paperback
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8.49
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