The Advertiser's Handbook: A Book Of Reference Dealing With Plans, Copy, Typography, Illustration, Mediums, Management, And Other Details (1921)

By International Correspondence Schools and Pennsylvania International Correspondence Schools, Scranton

Book Overview

The Advertiser's Handbook is a comprehensive reference book that was published in 1921 by the International Correspondence Schools. The book is designed to provide advertisers with a wealth of information and practical advice on all aspects of advertising, including planning, copywriting, typography, illustration, media selection, management, and other important details.The book covers a wide range of topics, from the basics of advertising and marketing to more advanced techniques and strategies. It provides detailed guidance on how to create effective advertising campaigns, including how to write compelling copy, choose the right typeface and layout, and select the most appropriate media for reaching your target audience.The Advertiser's Handbook also includes valuable insights on the business side of advertising, including tips on managing budgets, working with clients, and building relationships with suppliers and vendors. The book is written in a clear and accessible style, making it an essential resource for anyone involved in the advertising industry.Overall, The Advertiser's Handbook is a timeless classic that remains relevant and useful to this day. It is a must-read for anyone looking to improve their advertising skills and knowledge, and is an invaluable resource for students, professionals, and anyone interested in the art and science of advertising.And Other Details Of Advertising Practice.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1120870240
• ISBN13: 9781120870247
• Release Date: January 2010
• Publisher: Kessinger Publishing
• Length: 492 Pages
• Weight: 1.44 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"