The adoption of web based marketing in the Travel and tourism industry

by Rania Hussein

The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the levels of web adoption for marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843373841
• ISBN13: 9783843373845
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 356 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"