The Adman's Dilemma: From Barnum to Trump

By Paul Rutherford

Engaging with literature on advertising, philosophy, psychology, and cultural theory, as well as a range of fictional and nonfictional "texts", The Adman's Dilemma traces the trajectory of the adman from the late nineteenth century to the present.

• Format: Paperback
• Language: English
• ISBN: 1487522983
• ISBN13: 9781487522988
• Release Date: August 2018
• Publisher: University of Toronto Press
• Length: 480 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.3" x 5.9" x 8.9"
• Grade Range: Postsecondary and higher