Activation Imperative: How to Build Brands and Business by Inspiring Action

By William Rosen and Laurence Minsky

Book Overview

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

• Format: Paperback
• Language: English
• ISBN: 1538114666
• ISBN13: 9781538114667
• Release Date: January 2018
• Publisher: Rowman & Littlefield Publishers
• Length: 222 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 8.9"