The Accountant's Strategic Marketing Guide

By Ruth J. Dumesic and Carole A. Congram

A practical guide to developing a client-based strategic marketing plan, including working with advertising agencies and public relations firms, and other useful aids to helping an accounting firm of any size understand the importance of marketing and the best methods of implementation.

• Format: Hardcover
• Language: English
• ISBN: 0471847321
• ISBN13: 9780471847328
• Release Date: June 1986
• Publisher: John Wiley & Sons
• Length: 208 Pages
• Weight: 1.00 lbs.
• Dimensions: 3.0" x 3.0"