The Account Service Bible: A Complete Guide to Advertising Account Service

By Anthony P. Mikes

Client retention and satisfaction are essential to the health of your advertising agency or marketing firm. Yet ad agencies often fail to train account service people to retain?and grow?the clients they already have. This book offers a complete guide to training account service people, keeping valuable accounts, and encouraging clients to be more open to agency service.

• Format: Paperback
• Language: English
• ISBN: 0962697184
• ISBN13: 9780962697180
• Release Date: January 2013
• Publisher: Second Wind Limited
• Length: 264 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"
• Age Range: 18 years and up