NOBODY GOES TO UNIVERSITY TO STUDY PARTNERSHIP ARCHITECTURE Most partner manager don't choose the role, they fall into it. One day you are managing a single vendor relationship or assisting the sales team, the next, you are handed an entire marketplace ecosystem and told to "drie commercial velocity" You are drowning in a sea of SLA's, complex revenue-share models, conflicting development roadmaps and standard corporate and sales playbooks that treat human alliances like rows on a spreadsheet. This book is your life raftThe Accidental Partner Manager completely demolishes the corporate myth that managing partnerships is just like sales, or that it just happens if you have someone allocated to it. It is a raw, tactical, field tested blueprint designed for the new partner manager who needs to deliver growth without a starting foundation.
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