What if your biggest advantage comes from what doesn't exist?
While everyone else analyzes what's there, you'll master the elite skill of profiting from what's absent. This isn't another creativity book filled with brainstorming exercises-it's a systematic guide to the mental models that billionaires use to spot opportunities hiding in plain sight.
From building businesses without infrastructure to creating brands through anti-marketing, you'll learn 15 advanced frameworks for turning absence into abundance. Every chapter reveals how the global elite think differently about gaps, constraints, and missing pieces-then shows you exactly how to apply these insights for asymmetric advantage.
Stop competing where everyone else plays. Start dominating the spaces they can't even see.