The ABC of XYZ: Understanding the Global Generations

by Mark McCrindle and Emily Wolfinger

Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1742230350
• ISBN13: 9781742230351
• Release Date: April 2010
• Publisher: University of New South Wales Press
• Length: 237 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.8" x 6.4" x 8.3"