The 90-Day Brand: Go From Zero to a Validated, Profitable Online Brand Using Proven Playbooks, Real Data, and Repeatable Systems

By M J Ryan

The 90-Day Brand

A field manual for founders who want profit, not theory

Stop scrolling "winning products." Start building a brand that pays for itself in 90 days. This book is a step-by-step, checklist-driven playbook that takes you from zero signal to validated offer, fast fulfillment, and predictable profit-without guesswork or guru fluff.

What you get inside

A proven, step-for-step roadmap: S.H.I.P. → Sell - Hook - Iterate - Profit, mapped to concrete weekly sprints.

Hands-on checklists at every step: validation, supplier outreach, creative testing, offer builds, landing page, 3PL handoff, retention.

Reality-first templates: customer interview scripts, ad briefs, UGC prompts, product page wireframes, email flows, KPI dashboards.

Numbers that force decisions: contribution margin "waterfall," price tests, CAC payback, breakeven ROAS, inventory math.

Copy-and-deploy assets: the T.R.U.S.T. above-the-fold layout, 10 ad angles, bundle/upsell recipes, review-harvest sequences.

How the 90 days run

Weeks 1-2: Sell - Pick a painful problem, pre-sell it, prove demand in days.

Weeks 3-4: Hook - Build creatives that stop the scroll. Ship the T.R.U.S.T. product page.

Weeks 5-6: Iterate - A/B test offer, price, and page. Lock in message-market fit.

Weeks 7-9: Profit - Move to a 3PL, tighten CX, cut CAC, increase AOV.

Weeks 10-12: Scale - Affiliate and influencer lanes, retention engines, repeatable ops.

Why it works

You validate before you invest.

You ship faster than competitors can copy.

You measure what matters and cut everything else.

Designed for
First-time founders, side-hustlers, and operators who want a practical playbook-not a pep talk.

Outcome
Follow the checklists, run the sprints, and execute the numbers-backed plan. This is a profit-first operating system for building a brand that lasts.

Note: Markets move and execution varies. No book can guarantee outcomes. This playbook is engineered to stack the odds in your favor and make every decision measurable.

• Format: Paperback
• Language: English
• ISBN: B0G2DYW9G3
• ISBN13: 9798274240352
• Release Date: November 2025
• Publisher: Independently Published
• Length: 148 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"