The 7 Universal Laws of Customer Value: How to Win Customers & Influence Markets

By Stephen C. Broydrick

Book Overview

Cutting costs has become an obsession for corporate America. Customers are clamoring for the highest quality at the lowest possible price, forcing companies to continually slash prices. The end... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786307323
• ISBN13: 9780786307326
• Release Date: June 1996
• Publisher: McGraw-Hill
• Length: 225 Pages
• Weight: 0.55 lbs.
• Dimensions: 9.0" x 0.9" x 6.0"

Customer Reviews

The definitive overview

The 7 Universal laws is easy reading which is good because you will want to refer to it constantly. The ideas presented are the kind which make you wonder why you hadn't seen it so clearly before. Simply useful.

For any one working with customer

this book is very simple, and interesting. this book for evey one working with people. you will learn

A Must for Your Business Library

A lucid, light read that offers powerful insights. This book is a must for the business or marketing person's reference library. Thoroughly enjoyed it!

This book is excellent! Stave has done it again. Great book!

This book is almost as excellent as Steve's first book "How May I Help You". It has great ideas about most any buissness situation

An excellent Book!! Mr. Broydrick has done it again!

Even better than the first of Mr. Broydrick's two book; How May I Help You, this book truly sheads light to buisness. The best buisness book ever