The 7 Secrets to Successful Apartment Leasing

By Eric Cumley

Book Overview

From telephone presentations to showing apartments to closing the deal--insider secrets to filling every apartment, every time

Vacant apartments mean income lost--for property management companies, investment property owners, landlords, and anyone else who relies on rental income to pay the bills. In 7 Secrets to Successful Apartment Leasing, Eric Cumley provides seven proven industry secrets to building the relationships that achieve and maintain high occupancy levels. From "Stop Qualifying Prospects and Start Interviewing Them," to "Follow-Up is the Extra Mile," Cumley provides examples, tips, to-do lists, sample scripts, and more that will help you responsible for filling vacancies do so, quickly and effectively.

• Format: Paperback
• Language: English
• ISBN: 0071462589
• ISBN13: 9780071462587
• Release Date: October 2005
• Publisher: McGraw-Hill
• Length: 192 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.6" x 6.4" x 8.8"

Customer Reviews

Great book

This book had some things in it I wasn't practicing . It is very customer focus which I think some of us leasing professional forget. The book was a great reminder of how we should treat people and make some money in the process.

This book is amazing!

I started in the Multifamily industry over 13 years ago, as a leasing agent. My manager didn't have time to train me at our very busy, class A community in Austin, and so instead gave me this book. Within the first 60 days, I was competing for the "top leaser" position not only at my own community, but in the entire Texas region. This book is the most helpful, informative tool leasing professionals and their supervisors can own. Now, as a Manager myself, I use this to help my leasing professionals who could use a few more skill sets in their repertoire, or could use a refresher to kick start their leasing. It's the best thing you can buy, and you'll keep it with you for years!

Very good book

This book is great for new Leasing Professionals and as a refresher for seasoned Team members.

A must read for all professionals in the apt. biz.

Need an edge on your competition? Read this book, use the techniques described and no one will say no to leasing an apartment from you! Whether you have an A plus or C property this book will help. This is a no nonsense, real approach to filling those vacancies and more importantly keeping them full. As a manager I keep this as a bible in my office and require all of my staff, including maintenance personell to read it. It is not just another sales book that teaches the hard close method. It gives you insight into how your customer thinks and once you know how they think, you can get them every time. I highly recommend it to all owners, managers, and leasing consultants.