The 50+ Boomer: Your Key to 76 Million Consumers

By Donald L. Potter

The 50+ Boomers are the biggest spending and most under-marketed-to group of consumers in history. Nationally known lecturer and author Don Potter explains the rewards awaiting those marketers who are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1891689843
• ISBN13: 9781891689840
• Release Date: May 2002
• Publisher: Gabriel Pubns
• Length: 167 Pages
• Weight: 0.65 lbs.
• Dimensions: 8.8" x 0.5" x 6.0"

Customer Reviews

Important and informative for all Agencies and Marketers

Don Potter's book has a strong message to the Advertising world, that younger marketers like myself can learn what the aging Bommer is all about, and why they should not be overlooked. The book is packed with vital information, yet is an easy read.