The 24 Sales Traps and How to Avoid Them

By Dick Canada

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0814407358
• ISBN13: 9780814407356
• Release Date: January 2002
• Publisher: American Management Association
• Length: 188 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 6.2" x 9.0"

Customer Reviews

Traps Are Not Just Found on the Fairways

In golf knowing where the sand traps are helps to get to the pin a lot sooner and with few strokes. However sometimes the ball or in the case of sales, your pitch ends up in a trap. Dick Canada in his book The 24 Sales Traps and How to Avoid Them has taken the time to identify common traps and provides 24 sales truth to accompany each trap. An added bonus is the Notes (Bibliography) where some good research is shared. Consistent selling understands obstacle identification is necessary for sales success as noted in this other book be The Red Jacket in a sea of gray suits as well. If you are having some sales challenges, then The 24 Sales Trap is a must read because many of the traps Canada lists are directly tied to your beliefs about marketing and selling.