The 20-Mule-Team Brigade

By Pacific Coast Borax Company and Peter Newell

"The 20-Mule-Team Brigade: Being a story in jingles of the good works and adventures of the famous 'Twenty-Mule-Team'" offers a fascinating glimpse into the history of advertising in the American West. Published by the Pacific Coast Borax Co., this unique collection presents the story of the iconic 20-mule team through memorable jingles and verses.

Explore the captivating world of early 20th-century marketing as it promoted borax and the legendary teams that hauled it across the harsh landscapes. This book provides a valuable historical perspective on advertising techniques, the cultural impact of the "20-mule-team," and the pioneering spirit of the American West. A testament to enduring brand recognition, this collection captures a bygone era when jingles and vivid imagery shaped consumer perception. A must-read for anyone interested in the history of business, advertising, and the lore of the American West.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

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• Format: Paperback
• Language: English
• ISBN: 1023583704
• ISBN13: 9781023583701
• Release Date: March 2025
• Publisher: Anson Street Press
• Length: 32 Pages
• Weight: 0.13 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"