The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search results

By Liam Scanlan

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 1434895157
• ISBN13: 9781434895158
• Release Date: April 2008
• Publisher: CreateSpace Independent Publishing Platform
• Length: 90 Pages
• Weight: 0.70 lbs.
• Dimensions: 8.0" x 0.2" x 5.3"

Customer Reviews

Short read - but important topics covered

As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of what we will be doing with their website. It helps them to understand that there is no magic involved in search engine optimization and that it is something that you continue to do over time. It is a quick read and has no-fluff or filler. It is a true cut-to-the-chase book about ones website.

I now understand how search engines work!

I'm not technical, I'm a sales and marketing guy. Finally someone with the intelligence for a layman's mindset has put forth the nuts and bolts of what makes people find you on the world wide web. Key words being WORLD WIDE! With so many choices out there it's next to impossible to be FOUND anymore. Scanlan's book removed the mystery behind the HTML or whatever else is being coded these days for web services. I'm the CEO of a small services company focused on putting on corporate Executive Golf outings. Very niche. Not so niche that there isnt 000's of other service providers around the globe providing similar services. Thank you for making this readable, understandable, and most of all, easy to quickly change your web search/find strategy in short order. Excellent read and service. All of us here cannot thank you enough for the thought and energy you put forth in this book! I can only hope my competitors don't find your book as well....

Lead Generation for a New Generation

With a bewildering array of books claiming to have all the answers for your Web 2.0 needs, it's refreshing to find an author who really "gets it". Techniques like SEO, SEM, PageRank Optimization and AdWords Campaigning are so new that most of the books on the subject are either crammed with jargon or promise the earth, moon and stars. Liam breaks it down for you simply and elegantly, and doesn't insult your intelligence in the process. "It may take you a year," he says, if you're starting from scratch. It's an easy read, with lots of call-out boxes and illustrations. If you're a typical website, 80 - 90% of your customers reach your site through Search. One way to stay ahead of your competition is to read this book and start implementing the 12 Habits.

This is without doubt the single best explaination I have read

I read this book in record time, because it was simple to understand, informative and very relevant. I'm building my third retail based start up here in Seattle, and anything to do with technology normally confuses me. As a result, I normally outsource that requirement only to receive poor service and poor results. Even the so called "Big Guys" fail to help customers understand how SEO, key words, Google Adwords, etc, really work. Now I have a fundamental understanding of the process as well as the required procedures to follow in order to achieve top rankings. I've taken the time to contact the author, and have now budgeted for his technical service solution to be integrated into my financial budget for the new start up. No more mystery for me...no more paying so-called service providers for executing technical processes that never worked - now I understand. Great book from a smart guy that has "been there, done that"!

Highly Recommended

SEO is a topic that confuses almost everybody. One of the main reasons for this is that many of the people who are explaining it either don't understand it themselves or are so overly technical that they lose the average person. This is an excellent choice for anyone that wants to understand the "Big Picture" of what SEO is and more importantly what SEO can do for their business. There is a very real image of SEO practitioners as a "snake oil salesmen." This clear, concise guide to "best practices" will put you on the right path to success. Highly Recommended.