The 10Ks of Personal Branding: Create a Better You

By Kaplan Mobray

Book Overview

Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the 10Ks of personal branding: - Know thyself - Know what you want to be known for - Know how to be consistent - Know how to accept failure as part of building your personal brand - Know how to communicate your personal brand attributes - Know how to create your own opportunities - Know and master the art of connection - Know that silence is not an option - Know your expectations, not your limitations - Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.

• Format: Paperback
• Language: English
• ISBN: 0595484816
• ISBN13: 9780595484812
• Release Date: January 2009
• Publisher: iUniverse
• Length: 224 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

THIS IS A GREAT BOOK!

The 10 K's are simple to follow rules for mastering the art of communicating your message to others. The concepts are easy to grasp and presented from a real-world perspective. They apply equally to high school students and to adults. I know this for a fact. Kaplan presented the 10 K's to a group of 9th graders at my school. They all got it. 4 months later, these students can still cite their "brand" when we discuss the topics presented in the book. The book is definitely a "must read" for anyone in sales, anyone looking for a job, or anyone who simply wants to refine their message.

Must Have for Personal Growth

I met Kaplan a few years ago at a leadership conference where he gave his 10Ks of Personal Branding speech. His 10th K - "know why you are doing what you are doing today and how it will affected where you are headed tomorrow" changed my life. At the time I was heart broken and lost in my career. After hearing his speech I refocused my efforts, healed my heart, and launched three companies - [...]. I reference back to the book often these days to remind myself of those things that I need to continue to do in order to continue building my personal brand. I recommend this book to anyone. Zameer Upadhya, Co-Founder BabySpot.com and [...]

Motivates Me to Be My Best in Business and in Life!

I HAD to get his book after seeing him speak at a conference. Although I've heard the message about personal branding before, Kaplan's creativity and passion that leaps out at you in every page is really infectious! I am, by nature, a low maintanence gal who tended to use a lot of self-deprecating humor. This book nipped that in the bud. This books shows you how to put yourself in the best light possible.

Real world guidance

"Kaplan has done a terrific job of providing real world guidance on how to get ahead. Anyone who wants to find a job or keep a job in today's demanding marketplace should read this book."

Awesome Power!

This book will make ANYONE better in business AND a better person. I highly recommend it! It's destined to become a classic like "How to Win Friends and Influence People".