That's Our New Ad Campaign: A Handy Guide for Ceos, Presidents, Ad Managers, Account Executives, Art Directors, Copywriters, Students, and Anybody E

By Dick Wasserman

Discusses the quality of modern advertising, explains how good ads are created, and clears up client misconceptions about successful advertising.

• Format: Hardcover
• Language: English
• ISBN: 0669169749
• ISBN13: 9780669169744
• Release Date: January 1988
• Publisher: Lexington Books
• Length: 208 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.8" x 1.0" x 8.0"