Testing Business Ideas: A Field Guide for Rapid Experimentation

by David Bland, David J. Bland, Alexander Osterwalder

Book Overview

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing...

• Format: Paperback
• Language: English
• ISBN: 1119551447
• ISBN13: 9781119551447
• Release Date: November 2019
• Publisher: Wiley
• Length: 368 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.7" x 9.5" x 7.4"