Testare le idee di business: Una “guida sul campo” per la sperimentazione rapida. 44 tipi di esperimenti per trovare la strada giusta. Grandi vittorie con piccole scommesse…

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Testing Business Ideas: A Field Guide for Rapid...

By David Bland, David J. Bland, Alexander Osterwalder

Edition Description

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation,...

Edition Details

Format:Paperback

Language:English

ISBN:1119551447

Format: Paperback

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20.99

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Testing Business Ideas: A Field Guide for Rapid...

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