Collectibles: Tested Advertising Methods (Prentice Hall Business Classics) (14 available)
Tested Advertising Methods
Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Minor wear to covers and spine. Highlighting on text. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods
Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Covers betray fading and nicks and other signs of wear and imperfection commensurate with age. Binding is tight and structurally sound. Pages without any extraneous marks. Sealed in plastic for shipping. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods
Revised edition. Covers show shelf wear with light scuffing and heavy bumping to the corners. Binding is cracked with gutter fully showing at page 238. Interior covers are lightly scuffed with age toning. Page edges are lightly scuffed and smudged. Lower right corner of text block is heavily bumped but does not impede the text. Interior pages are unmarked. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods
Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Moderate wear to the covers and spines. Mostly clean interior pages with occasional underlining to thte text. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods
Revised edition. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods
Shelf and handling wear to cover and binding, with general signs of previous use. Wear and tear on the covers. Text is clear of markings and notations. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods
Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Bumping visible to corners of covers and ends of spine strip. Light scuffing and smudging to covers and spine strip. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods
Revised edition. Shelf and handling wear to cover and binding, with general signs of previous use. Wear commensurate with age and use. Clean unmarked copy. Light scuffing and smudging to covers and spine strip. Light creasing visible across spine strip and exterior hinges. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods
Revised edition. Cover and binding are worn but intact. A reading copy in fair condition. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested advertising methods
Dust jacket in good condition. Shelf and handling wear to cover and binding, with general signs of previous use. DJ has moderate edge wear with scuffing and tearing along the edges. Tail of the spine has white inventory sticker. Boards have light shelf rubbing with scuffing and bumping. Binding is tight. Endpages have light scuffing. Page edges have light scuffing and smudging. Interior pages are unmarked. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested advertising methods
1978 printing. Moderate wear to the dust jacket with some chipping and creasing. Moderate wear to the boards. Sound binding. Clean interior pages. This could have light cosmetic flaws, but remains in good condition. Dust jacket condition is Good. This copy is the Revised Edition of the published work. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested advertising methods
Dust jacket missing. Shelf and handling wear to cover and binding, with general signs of previous use. COPYRIGHT 1974. VINTAGE PRINTING. CLEAN COVER AND CONTENT PAGES. See photos for more information. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
Tested Advertising Methods (Business Classics Series)
Ex-Library copy with typical library marks and stamps. Dust jacket missing. Revised edition. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Text is clear of markings. Binding is tight. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
By John Caples - Tested Advertising Methods (4th Revised Edition) (1980-06-16) [Paperback]
Shelf and handling wear to cover and binding, with general signs of previous use. This is a hardcover edition. Boards betray fading and nicks and other signs of wear and imperfection commensurate with age. Binding is tight and structurally sound. Pages foxed, but without any extraneous marks. New mylar added to ensure future enjoyment. Secure packaging for safe delivery.
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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