Improve your attitude Improve your Self-respect Improve your income There are many sales professionals in the world and they are fine people, but by adding the suffix "ism" we move the word to a higher plane. It becomes a cause, a movement or a belief. It becomes who we are, all the time.Another quick-read book by Dennis Call, designed to help both the sales novice and well-established salesperson move their business into the upper plane of professionalism
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