Tell the Truth: Honesty Is Your Most Powerful Marketing Tool

by Sue Unerman, Jonathan Salem Baskin, Jonathan Salem Baskin Sue Unerman

Book Overview

Truth is a powerful marketing tool--and really the only way to promote a message and brand effectively.

Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the...

• Format: Hardcover
• Language: English
• ISBN: 1936661462
• ISBN13: 9781936661466
• Release Date: April 2012
• Publisher: Benbella Books
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 5.6" x 8.3"