Television Brandcasting: The Return of the Content-Promotion Hybrid

by Jennifer Gillan

Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business...

• Format: Hardcover
• Language: English
• ISBN: 0415841216
• ISBN13: 9780415841214
• Release Date: December 2014
• Publisher: Routledge
• Length: 294 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.9" x 6.1" x 9.0"