Television and Its Audience

by Patrick Barwise and Andrew Ehrenberg

Book Overview

This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world.

The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an...

• Format: Paperback
• Language: English
• ISBN: 0803981554
• ISBN13: 9780803981553
• Release Date: January 1989
• Publisher: Sage Publications Ltd
• Length: 220 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"