Television Advertising -A Robust Marketing Embellishment

By Dr.M. VIDYA

Advertising in television plays a crucial role despite of several media advertisements. Companies focus on this marketing medium as it reaches masses of people with different culture, tradition and values. Several aspects including the costs, type of advertisements, purchase decisions, recalling of advertisements, influence on target groups has been identified with a help of research study. The book will provide a scope for researchers pursuing their research on various media advertising.

• Format: Paperback
• Language: English
• ISBN: 6206148645
• ISBN13: 9786206148647
• Release Date: March 2023
• Publisher: LAP Lambert Academic Publishing
• Length: 84 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"