Telemanage Your Customers: A System for Telephone Account Management

by Merlin Stone, Chris Wheeler, Chris Wheeler

In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go on to describe how to plan, set up, staff and run a TAM operation, the text provides full details of the...

• Format: Hardcover
• Language: English
• ISBN: 0566029030
• ISBN13: 9780566029035
• Release Date: January 1990
• Publisher: Gower Publishing Company
• Length: 170 Pages