Telecom Services Transformation (Industry)

By Ken Martin

In "Telecom Services Transformation," Ken Martin offers a comprehensive guide for navigating the complexities of digital transformation within the telecommunications industry. Divided into five key phases, the book presents actionable steps to drive success at each stage of the journey. Phase 1: Doing the Right Things This foundational phase focuses on crystallizing the digital transformation vision, aligning it with competitive pricing, network quality, customer experience, and lean operations. The author emphasizes the importance of developing a robust business case outlining ROI and cost efficiencies, alongside an organizational change plan to foster digital agility and customer-centricity. By understanding and meeting customer expectations, businesses can embed agile and lean practices to drive transformative change. Phase 2: Doing It in the Right Order The second phase emphasizes strategic sequencing of initiatives for optimal impact. Businesses expand their digital service offerings, enhance cloud infrastructure and fiber networks, and transition to a data-driven operational model. The adoption of open APIs and cybersecurity measures fortifies operations, establishing a resilient and customer-oriented service structure. Phase 3: Doing It the Right Way Efficiency and quality take center stage as businesses fully integrate Agile and DevOps methodologies. Cost optimization strategies target non-personnel expenses, while customer-centric services with omnichannel support are implemented. Strengthening data privacy and regulatory compliance ensures sustained performance, with a focus on monitoring customer satisfaction. Phase 4: Doing It with the Right Team In this phase, attention shifts to developing digital talent and implementing lean field force programs. Cross-functional collaboration is enhanced for operational excellence, with leadership trained in digital and lean management principles. Partnerships are forged, and an innovation culture is promoted, fostering a performance-driven environment. Phase 5: Sustaining the Transformation The final phase focuses on ensuring the transformation is enduring. Continuous learning platforms and green network initiatives are introduced, while customer feedback methods adapt service offerings in real-time. Sustainability and digital ethics are ingrained into practices, laying the foundation for a responsible and future-proof organization. Overall, "Telecom Services Transformation" provides telecom industry professionals with a clear roadmap for navigating the complexities of digital evolution, driving sustainable growth, and remaining competitive in an ever-changing landscape.

• Format: Paperback
• Language: English
• ISBN: B0CY7QLP3S
• ISBN13: 9798884944756
• Release Date: March 2024
• Publisher: Independently published
• Length: 311 Pages
• Dimensions: 11.0" x 0.7" x 8.5"