Technology Entrepreneurship: Bringing Innovation to the Marketplace

by Thomas Hoholm, James Cunningham, Natasha Evers

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding...

• Format: Paperback
• Language: English
• ISBN: 1352011174
• ISBN13: 9781352011173
• Release Date: December 2020
• Publisher: Bloomsbury Publishing PLC
• Length: 417 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.7" x 9.3"