Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

By Ute Hillmer

Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.

• Format: Paperback
• Language: English
• ISBN: 3834919519
• ISBN13: 9783834919519
• Release Date: September 2009
• Publisher: Gabler Verlag
• Length: 260 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"