Technological Innovation: Generating Economic Results

By Marie C. Thursby

We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

• Format: Hardcover
• Language: English
• ISBN: 1786352389
• ISBN13: 9781786352385
• Release Date: August 2016
• Publisher: Emerald Group Publishing
• Length: 432 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.3" x 6.2" x 9.1"