Technoleverage: Using the Power of Technology to Outperform the Competition

By F. Michael Hruby and Hruby & Gorman

Michael Hruby encourages readers to get technology under your business and asserts that this will do far more to boost sales, lift profits and keep a business competitive. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814404154
• ISBN13: 9780814404157
• Release Date: December 1998
• Publisher: Amacom Books
• Length: 239 Pages
• Weight: 1.19 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"

Customer Reviews

Technology is a competitive weapon for entrepreneurs

Using Technoleverage is absolutely imperative for start-ups and emerging growth companies. While larger companies may be able to coast for awhile on pure momentum (often risking long-term failure though); the opposite is true for entrepreneurs which have no such luxury. Entrepreneurs must be the hunter or end up being hunted. According to Hruby you must "Find new ways to apply technology and you'll leave your competition far behind." As an example, Hruby uses the simple sneaker. Thirty years ago sneakers were inexpensive canvas shoes that came in only a few designs and colors. Now sneakers seem to come in infinite varieties of colors, styles, and features. In fact, recently I've been reading how several sneakers are now integrated with computers to constantly adjust the shoes characteristics. Using real-world stories from companies in dozens of industries, Technoleverage shows how wisely using technology may very well be the differentiating factor in exponential success. Technoleverage shows how to get technology under your business to literally "lift" its profits, visibility, size, and value. A technology-driven business strategy applies to all types of firms, whether they invent new technologies, manufacture technological goods, sell technological services, integrate technology for others, distribute technology -- or just plain use it. Technology is a competitive weapon for entrepreneurs and it must be seen as exactly that - a weapon to be used to provide exceptional value to customers and reduce internal costs and inefficiencies. Michael Davis - Editor, Byvation

Genuinely the Best Business Book I've Read

TechnoLeverage was genuinely the best business book I've read, simply because it's practical and "real world". It provided me with new ways to look at new business development and has provided me with new personal and business challenges. I am going to buy twelve copies for my collegues.

Great for Mapping Out Corporate Strategy Using Technology

I found TechnoLeverage very insightful in its approach to corporate strategy for technology management. It was clear from the beginning of the book that a company did not have to be a high-tech or even a technology-based company to be able to put technoleverage to work to raise profits. In planning for the "big picture", I found that the book had many useful checklists and action items. It also had a very helpful chapter on financial measures and what can be learned from them. I would recommend this book to other managers in Marketing, Strategic Planning, Finance or Research and Development.

The best book on using technology in business, bar none.

Technology is a hot topic, especially lately, but no author explains how to use it for competitive advantage as clearly and concisely as Hruby does. Quite simply, he writes well and knows what he's talking about -- that is, how to use whatever technology you have to pull ahead of your competition. You don't need cutting-edge technology or deep pockets to profit from Hruby's advice. All you need is this book.

An examination of the possibilities of technology.

My favorite chapter in TechnoLeverage was clearly the first. As curious as I was about technology I was doubtful that I could understand its mystifying complications. However, in the first chapter Hruby explains understanding technology-based strategy. He describes new uses of technology: "TechnoLeverage seeks to convey the image of business being lifted by technology to a higher level of sales and profits than it could otherwise achieve." He demonstrates that technology-based strategy can transform any business. Step by step Hruby takes the reader through the precepts of technologyy which is a "productive alternative to operational and marketing strategies." A comparison of scramble competition as opposed to contest competition is revealing with illustrations of how technology's remarkable variety can develop new markets and new customers. Many companies are analyzed with extreme thoroughness in every possible way. The illustrations used by Hruby are disarmingly simple and apt. For example, peanut butter and jelly sandwiches are familiar to all. Technoleverage is not just for the ambitious businessman. It is for everyone who wants to understand the complications of the world to-day. A young person just entering employment will have his or her eyes opened to creative methods of advancement. Brokers and financial advisors will have an additional vital way of evaluating companies. Best of all, the enthusiasm and enjoyment that Hruby brings to what some have regarded as a dry, complex subject is contageous in this spirited well written book.