Teaching Marketing Analytics: Melding Theory, Practice, and Hands-on Applications (Elgar Guides to Teaching)

This timely book examines the opportunities and challenges of teaching marketing analytics, providing a practical toolkit for educators in a rapidly developing field. Expert contributors review how marketing research has evolved, surveying the overlap between teaching these courses and investigating crucial topics such as AI.

• Format: Hardcover
• Language: English
• ISBN: 1035329808
• ISBN13: 9781035329809
• Release Date: May 2026
• Publisher: Edward Elgar Publishing
• Length: 212 Pages
• Weight: 1.74 lbs.
• Dimensions: 9.2" x 0.6" x 6.1"