TCE Total Customer Experience: Building Business through Customer-Centric Measurement and Analytics

by Bob E. Hayes

Book Overview

Bob Hayes, PhD presents best practices in measurement and analytics for customer experience management (CEM) programs. Total Customer Experience (TCE) is the marriage of customer experience management... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 098928042X
• ISBN13: 9780989280426
• Release Date: April 2013
• Publisher: Business Over Broadway
• Length: 342 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"