Tattoos: The Ultimate Proof Of A Successful Brand

By Denise Wymore

Book Overview

What is it about the Harley Davidson tattoo that makes it so distinctive? Why has it been so successful in the Corporate World? Denise Wymore, author of Tattoos: Ultimate Proof of a Successful Brand, lists five steps to becoming tattoo-worthy and successful as an entrepreneur. Following these easy steps could be the keys to your success.

• Format: Paperback
• Language: English
• ISBN: 1419623818
• ISBN13: 9781419623813
• Release Date: January 2006
• Publisher: Booksurge Publishing
• Length: 114 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"

Customer Reviews

A great, quick read.

Ms. Wymore's first book was a hit with me. As I read other reviews, I realized that most of them missed the point of the book. It is NOT about branding, but rather it is about customer loyalty, or more precisely, how to create loyal customers by making your brand identifiable with consistant, outstanding products and services. She illustrates her point using personal experiences. She tells what they are doing right and what they are doing wrong. What makes this book so great, is she is telling you these things from the position of a customer. You can empathize with what she has gone through because a lot of us have "been there, done that". She uses Harley-Davidson as her benchmark. More people want to tattoo their corporate logo on their body than any other logo. Her point? Would anyone tattoo your logo to their body? Are they that loyal to you? One reviewer said a friend of his said that anyone who tattoos H-D to their body is a poser. I say most Harley owners are posers. H-D motorcycles are the new accessory for the affluent. A smart person would by a Japaneese cruiser. They're cheaper and mechanically more dependable, but Harley customers are so loyal they pony-up the big bucks for essentially the same product. Would your customers? Ms. Wymore outlines 5 steps to becoming "tattoo worthy". I don't want to ruin the read for you, but essentially she says it is consistant positive experiences that will make customers loyal to your brand. If your loyal to your target customers, they will be loyal to you. This book is a must read for anyone in a management position, particularly if you are a CEO. It reads quick, is amusing and will make you think "are we developing loyalty or are we just out to make a buck?". As a CEO, I can tell you firsthand, repeat business is what makes or breaks you.

Buy this book! Unless you are one of my competitors.

Great book! That's why I bought a dozen copies. It's thoughtful, witty and the inspiration for my new branding process. I imagine marketing types would rather you not read this book. You go ahead and spend a lot of money on newspaper, TV, and travel mugs...then treat your customers like you're doing them a favor. I'd rather take this author's advice and treat them like gold, then remind them of it in the occasional ad. Tattoos has reinforced what we were trying to do. Now I know how to do it better. As a note, I am the President and CEO of a community bank. That's right, credit unions are supposed to be the enemy. I figure if I can't beat them, I might as well try to learn something from them (and Denise).

Wanna see my tattoo?

As a fan of Denise on the conference circuit, I was delighted to see that the book she has written digs deeper into the branding phenom than she can in a one hour presentation. Her sense of humor is great and the book is a must read for a cutting edge marketing person. I am in the marketing business at a credit union...I know...fun...FINANCIAL! Well, believe me, Denise recognizes that branding can cross over to the other side and it can balance on the edge if you just let it happen! The brand is the future and we all know and love several of the companies that brand us everyday (as I sit sipping my Starbucks and listening to my I-pod...). Simply put, buy the book, it is great and you too will be a fan of Ms Wymore. Thomas Bowen-

Great tool and motivator to grow your business!

This is the first book on marketing that I can honestly say is entertaining as well as inspirational. This book is worth the wait. Well done Ms. Wymore! When is the next book coming?

In the "branding" state of mind

Branding isn't a logo. It isn't a tagline. It's not a color. It's how the humans that make that brand behave, embody and OOZE the brand. This book works for any industry and any level of employment from the Board of Directors to the front line staff. It gets your brain in the right place to ensure your brand is getting the job done. Denise writes about experiences and retailers that we know and love (or hate) to explain where branding is working and where folks are missing the mark. Her examples are laugh-out-loud funny, and you will undoubtedly be able to relate to many of them personally. Once she has pointed out the examples, it's easier for you to get your head around what this mysterious concept of branding really is. If you are involved in marketing, or...if someone is trying to sell you a "branding campaign" you MUST read this book first. It's a fun and valuable read. Definitely worth every penny!