Tattoo

By Rebecca D. Turner and Rebecca D. Turner

Book Overview

Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you).... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412084563
• ISBN13: 9781412084567
• Release Date: June 2006
• Publisher: Trafford Publishing
• Length: 164 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

This book reminds us of what customer care is all about.

Beautifully written in a conversational style, this book is easy to read and makes you feel as though you have personally known the author for a long time. The message is undeniable and Ms. Turner's stories drive that point home without question. If you want good customers and want repeat business, here's how to do it!

Business Savvy and Creativity in one Package

Turner combines business savvy and out-of-the-box creativity to produce this intriguing book about advocate marketing. Eminently readable and entertaining. Put it on your list. Joan Fitting Scott, Author of Skinning the Cat: A Baby Boomer's Guide to the New Retiree Lifestyles

Tattoo

This book is like an espresso shot: to the point, energizing, no nonsense. I bent the corners of at least 10 pages, so I could use the ideas in an upcoming planning session for my company. Always refreshing to read a book written by someone who has "been there, done that". Rebecca Turner clearly "gets it". Let's hope this is only her first book of many to come.

The Customer Experience

If you are a business owner this is a must read. The customer relationship is dissected through 3 major company successes. An easy read told in a story tellers way. Many take aways that you can implement immediately. Thanks Rebecca!

* If you are serious about customer service and ways to increase your business . . .get this book!

Looking for a business book to read that might help me teach my staff more about great customer service I picked up Tattoo at the DFW airport on a recent business trip to Chicago. I was pleasantly surprised by the ease of the message Ms. Turner communicates in her book. The title and the cover are what initially drew me to investigate the books content. When I discovered that it was all about branding, marketing and customer service, I was intrigued to say the least. I was able to read the entire book on the flight to Chicago. One of the great things about the book was that there were pages to take notes at the end of each chapter, which made it easier for me to remember key points that I wanted to share with my staff. Turner writes about the concept of "advocate marketing" and gives examples of national and local small businesses that have been able to implement customer service that builds consumers that advocate for them on their behalf. Getting your customers to bring business to you by providing them with such great customer service that they not only tell their friends, but they insist that they try your product or patronize your establishment . . . what a concept!