Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Marketing (McGraw-Hill Marketing for Profession)

By John Ozimek

This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the reader will be able to develop a scientific approach to the targeting of tactical activity and the development of marketing strategy.

• Format: Hardcover
• Language: English
• ISBN: 0077077660
• ISBN13: 9780077077662
• Release Date: January 1993
• Publisher: McGraw-Hill Book Co Ltd
• Length: 268 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 9.1" x 6.2"