Through vintage postcards and photos, a diverse group of people and places are shown as they actually appeared-sportsmen and their catches; bathers whose attire evolved from bloomers and formal dress to one-piece bathing suits; the early swing and rickety wooden bridges; rustic frame hotels giving way to modern motels; the downtown areas of Indian Rocks Beach, Pass-a-Grille, Madeira Beach, and Clearwater Beach; plus casinos, bathhouses, waterslides, a Grand Hotel, and much more.