Tales from the Marketplace

by Nigel F. Piercy

'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business...

• Format: Hardcover
• Language: English
• ISBN: 1138441007
• ISBN13: 9781138441002
• Release Date: August 2017
• Publisher: Routledge
• Length: 372 Pages