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Paperback Taking Fame to Market: On the Pre-History and Post-History of Hollywood Stardom Book

ISBN: 1349466018

ISBN13: 9781349466016

Taking Fame to Market: On the Pre-History and Post-History of Hollywood Stardom

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Format: Paperback

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Book Overview

This book explores, from a sociological perspective, the relationship between acting as symbolic work and the commercialization of popular culture. Particular attention is paid to the social conditions that gave rise to stardom in the theatre and cinema, and how shifts in the marketing of stars have impacted upon contemporary celebrity culture.

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