Take Charge of the Future: Using the Power of Scenarios to Drive Strategy and Performance

By Arden Brummell

Strategic planner and consultant Arden Brummell shares his wealth of experience about the scenarios-to-strategy planning process, weaving in his personal career journey with practical examples and insights. The process of creating scenarios and developing strategy provides a powerful vehicle for strategic conversation leading to better informed decision-making across business, government and non-profit organizations.

Designed for planning directors, managers, MBA students, or anyone guiding organizations facing uncertainty and complexity, this book describes how to effectively implement a scenarios-to-strategy process within an integrated strategic management framework.

• Format: Paperback
• Language: English
• ISBN: 1039156010
• ISBN13: 9781039156012
• Release Date: January 2023
• Publisher: FriesenPress
• Length: 248 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"