Systems Theory and Agile Brand Management: The Educative View of Branding

By Jan Lies

This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

• Format: Hardcover
• Language: English
• ISBN: 1032792167
• ISBN13: 9781032792163
• Release Date: June 2024
• Publisher: Routledge
• Length: 232 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"